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March 8, 2010

Sure to Rise Edmonds Cookbook Art Prints

Here are some artworks that any Kiwi will understand immediately. "Sure to Rise" is an old marketing tag line for Edmonds' baking powder, a staple of Kiwi pantries. Edmonds was a New Zealand manufacturer of baking products that is no longer in business, but the memory of the old company still lives on in the collective Kiwi mind because of the famous "Edmonds Cookery Book", first published in 1907, and which is likely to be in almost every New Zealand kitchen, even today.

Actually new editions are still being published with a special 100th anniversary edition published in 2007. The cook book features recipes for Kiwi favorites such as "Afghan cookies" and "Lamingtons" which I have treated my friends to here in California...and which they in turn have treated me to. (Thanks, Gina, for those Lamingtons. Yum!)

Anyhow, this artwork definitely pulls at Kiwi heartstrings, and my friend David asked me over the weekend if I could come up with a new version for him to give to his friend for her birthday. So here they are, David - and just in time for Easter too. Hopefully you'll find one that you think Veronica will like. Check them out in the Creative New Zealand art prints gallery, and let me know which one you like.

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